Associations between digital literacy, health literacy, and digital health behaviors among rural residents: evidence from Zhejiang, China

Table 5 The influence of digital literacy, health literacy, and their interaction on various digital health behavior participation among rural residents

Variable	(1)	(2)	(3)	(4)	(5)	(6)	(7)	(8)
	Participation
	Health Information Search Behavior	Digital Health Management Behavior	Online Health Consultation Behavior	Internet-based medication purchase behavior	Health Information Search Behavior	Digital Health Management Behavior	Online Health Consultation Behavior	Internet-based medication purchase behavior
Digital Literacy	0.392*** (0.050)	0.059*** (0.017)	0.039*** (0.013)	0.022*** (0.010)	0.419*** (0.054)	0.060*** (0.016)	0.038*** (0.013)	0.125*** (0.021)
Health Literacy	-0.003 (0.006)	0.010*** (0.002)	0.003*** (0.001)	0.003*** (0.001)	0.006 (0.005)	0.010*** (0.002)	0.003*** (0.001)	0.016*** (0.002)
Digital Literacy # Health Literacy					-0.019** (0.007)	-0.003* (0.002)	-0.0004 (0.001)	-0.007*** (0.002)
Control Variables	Control	Control	Control	Control	Control	Control	Control	Control
Regional Dummy Variable	Control	Control	Control	Control	Control	Control	Control	Control
Wald	262.68***	189.97***	187.24***	149.06***	290.71***	214.85***	205.30***	131.65***
Pseudo R2	0.5731	0.4809	0.4338	0.4852	0.5827	0.4848	0.4341	0.4984
Sample Size	968	968	968	968	968	968	968	968

*, **, *** denote significance at the 10%, 5%, and 1% levels, respectively; reported in the table are marginal effects, with robust standard errors in parentheses

ISSN: 1475-9276