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Table 5 Results from the SWOTa analysis

From: Breastfeeding media coverage and beliefs during the COVID-19 pandemic in Mexico: implications for breastfeeding equity

Strengths • Follow-up of the World Breastfeeding Week’s activities
• Recommendations to keep breastfeeding during the pandemic
• Mexican Ministry of Health’s efforts to promote breastfeeding during the pandemic
• Comments about the importance of breastfeeding from Mexican Ministry of Health’s and UNICEF’s experts
Weaknesses • Lack of female representation in decision-making at the policy level and in breastfeeding events
• Lack of meaningful public policies to protect breastfeeding
• Separation of mother-infant dyads during the birth hospitalization period during the COVID-19 pandemic
Opportunities • UN agencies’ general nutrition recommendations during the pandemic, and breastfeeding highlighted as a measure to combat food vulnerability and insecurity
• New Cooperation Program between UNICEF Mexico and the Mexican government for the 2020–2025 period, where breastfeeding protection and promotion can be incorporated
• Non-governmental organizations’ demands to regulate BMS donations during the pandemic, which were promoted by pharmacies and BMS companies to the general public
Threats • Increase of marketing of BMS during the pandemicb
• Employment and household work inequities during lockdown measures (i.e., women taking a disproportionate role in caring for children)
• Increasing C-section rates, which are associated with reduced breastfeeding
• Influence of medical doctors on women’s decisions not to breastfeed
  1. aSWOT refers to strengths, weakness, opportunities, and threats
  2. bEvidence of marketing was found through an examination of documents/programs referring to promotional marketing materials, but not through an assessment of advertisments