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Table 1 Examples of positive, neutral, and negative sentiment classification for breastfeeding promotion

From: Breastfeeding media coverage and beliefs during the COVID-19 pandemic in Mexico: implications for breastfeeding equity

Positive information Neutral information Negative information
Recommendations to continue breastfeeding during the pandemic Reports on the importance of traditional midwifery in indigenous communities during the pandemic Reports of increase marketing of breastmilk substitutes during the pandemic
Reports of no evidence that COVID-19 can be transmitted via breastmilk Reports on decrease in Mexican women’s fertility rate Reports of detection of COVID-19 in breastmilk
Promotion of breastfeeding continuation during social distancing and lockdown measures by the Mexican Ministry of Health Reports on the first births from Mexican mothers infected with COVID-19 Reports about health professionals’ influence on the discontinuation of breastfeeding among mothers