| Total | LGBQ adults | Heterosexual adults | P value (χ2) | ||
---|---|---|---|---|---|---|
 | Low-educated | High-educated | Low-educated | High-educated |  | |
Weighted % | Weighted % | Weighted % | Weighted % | Weighted % | Â | |
(unweighted N) | (unweighted N) | (unweighted N) | (unweighted N) | (unweighted N) | Â | |
100 (25,941) | 0.79 (301) | 4.12 (1,505) | 9.72 (3,007) | 85.37 (21,128) | Â | |
Socio-demographic factors | ||||||
 Gender | < 0.001 | |||||
  Women | 51.20 (13,145) | 60.68 (204) | 58.74 (971) | 47.43 (1,355) | 51.19(10,479) |  |
  Men | 48.80 (13,029) | 39.32 (94) | 41.26 (533) | 52.57 (1,647) | 48.81 (10,637) |  |
 Age | < 0.001 | |||||
  18–24 | 12.58 (7,409) | 21.94 (146) | 24.26 (625) | 11.28 (873) | 12.19 (5,721) |  |
  25–44 | 35.34 (9,401) | 51.21 102) | 44.98 (595) | 27.58 (865) | 35.63 (7,751) |  |
  45+ | 52.08 (9,382) | 26.85(53) | 30.76(285) | 61.14(1,269) | 52.18 (7,653) |  |
 Race/ethnicity | < 0.001 | |||||
  Non-Hispanic White | 65.85 (15,527) | 20.72 (97) | 63.51 (855) | 43.55 (1,326) | 69.15 (13,137) |  |
  Hispanic | 15.30 (4,610) | 64.34 (132) | 19.08 (310) | 36.63 (869) | 11.97 (3,207) |  |
  Non-Hispanic non-white | 18.85 (5,658) | 14.95 (66) | 18.85 (322) | 19.83 (722) | 18.88 (4,509) |  |
 Marital status | < 0.001 | |||||
  Married | 51.90 (10,089) | 38.37 (75) | 27.99 (308) | 43.29 (982) | 54.12 (8,612) |  |
  Separated/ divorced/widow | 21.28 (4,962) | 20.73 (49) | 17.20 (212) | 30.88 (759) | 20.36 (3,883) |  |
  Never married | 26.82 (11,063) | 40.91 (172) | 54.81 (980) | 25.83 (1,248) | 25.52 (8,583) |  |
Material conditions | Â | |||||
 Annual household income | < 0.001 | |||||
   < $10,000 | 12.55 (4,822) | 49.24 (158) | 17.81 (368) | 32.55 (1,170) | 9.43 (3,047) |  |
  $10,000–$24,999 | 19.84 (5,891) | 30.83 (81) | 23.62 (387) | 38.87 (934) | 17.28 (4,425) |  |
  $25,000–$49,999 | 22.80 (5,933) | 13.95 (37) | 22.45 (326) | 17.47 (530) | 23.58 (4,994) |  |
  $50,000–$99,999 | 26.11 (5,734) | 4.21 (15) | 22.41 (276) | 8.72 (266) | 28.55 (5,129) |  |
  100,000 or more | 18.70 (3,815) | 1.76 (10) | 13.71 (148) | 2.40 (107) | 21.16 (3,533) |  |
 Employment status | < 0.001 | |||||
  Full-time | 49.51 (12,238) | 33.93 (81) | 50.52 (666) | 32.88 (886) | 51.64 (10,496) |  |
  Part-time | 16.35 (5,134) | 23.06 (65) | 22.07 (375) | 12.51 (488) | 16.52 (4,173) |  |
  Unpaid | 34.14 (8,731) | 43.01 (150) | 27.41 (459) | 54.61 (1,611) | 31.84 (6,406) |  |
 Receiving assistance | < 0.001 | |||||
  Yes | 17.75 (5,798) | 36.73 (115) | 23.82 (432) | 32.66 (1,066) | 15.53 (4,134) |  |
  No | 82.25 (20,357) | 63.27 (186) | 76.18 (1,071) | 67.34 (1,935) | 84.47 (16,969) |  |
 Housing | < 0.001 | |||||
  Own | 56.19 (10,961) | 21.04 (55) | 35.71 (385) | 40.51 (924) | 59.41 (9,498) |  |
  Rent | 34.16 (11,139) | 65.26 (175) | 48.46 (815) | 48.84 (1,549) | 31.30 (8,481) |  |
  Something else | 9.65 (4,015) | 13.71 (69) | 15.83 (302) | 10.65 (518) | 9.28 (3,098) |  |
 Health insurance | < 0.001 | |||||
  Private health insurance | 66.42 (15,493) | 29.72 (93) | 60.53 (815) | 37.66 (1,063) | 70.69 (13,418) |  |
  Medicare or Medicaid | 21.15 (6,212) | 27.46 (101) | 20.42 (372) | 38.94 (1,141) | 18.85 (4,521) |  |
  No health insurance | 12.42 (4,405) | 42.82 (104) | 19.04 (315) | 38.94 (787) | 10.46 (3,138) |  |
Marketing-related variables | Â | |||||
 Exposure to contextual-level targeting advertisement | 0.1655 | |||||
  Yes | 37.37 (10,498) | 38.68 (137) | 42.24 (666) | 37.54 (1,239) | 37.25 (8,376) |  |
  No | 62.63 (15,651) | 61.32 (164) | 57.76 (839) | 62.46 (1,760) | 62.75 (12,718) |  |
 Exposure to targeted tobacco marketing | < 0.001 | |||||
  Yes | 10.33 (3,514) | 6.41 (29) | 14.45 (255) | 9.07 (356) | 10.4 (2,863) |  |
  No | 89.67 (22,647) | 93.59 (272) | 85.55 (1,247) | 90.93 (2,645) | 89.6 (18,242) |  |
 Exposure to media advertisement | 0.0363 | |||||
  Yes | 45.93 (12,379) | 56.48 (174) | 50.12 (759) | 47.03 (1,484) | 45.59 (9,862) |  |
  No | 54.07 (13,764) | 43.52 (127) | 49.88 (744) | 52.97 (1,511) | 54.41 (11,231) |  |
Intra-personal factors | Â | |||||
 Perceived quality of life | < 0.001 | |||||
  Good | 91.16 (23,219) | 73.36 (223) | 86.13 (1,270) | 79.51 (2,355) | 92.94 (19,168) |  |
  Fair | 7.87 (2,584) | 24.41 (66) | 11.68 (197) | 18.26 (576) | 6.32 (1,705) |  |
  Poor | 0.97 (372) | 2.23 (9) | 2.19 (37) | 2.23 (72) | 0.74 (244) |  |
 Satisfaction with social relations | < 0.001 | |||||
  Very satisfied | 67.56 (16,507) | 60.17 (163) | 55.43 (792) | 61.56 (1,720) | 68.86 (13,678) |  |
  Moderately satisfied | 30.17 (8,877) | 35.07 (117) | 40.15 (638) | 35.16 (1,143) | 29.13 (6,896) |  |
  Not at all satisfied | 2.27 (778) | 4.76 (17) | 4.418 (75) | 3.29 (137) | 2.00 (537) |  |
 Smoking Status | < 0.001 | |||||
  Non-smokers | 81.01 (17,147) | 76.55 (179) | 72.44 (900) | 70.25 (1,582) | 82.60 (14,310) |  |
  Smokers | 18.99 (9,048) | 23.45 (122) | 27.56 (605) | 29.75 (1,425) | 17.40 (6,818) |  |