Table 2 Types of diffusion research
Type | Main dependent variable | Frequency in diffusion publications (%) |
|---|---|---|
1 | Earliness of knowing about an innovation by members of a social system | 5 |
2 | Rate of adoption of different innovations in a social system | 1 |
3 | Innovativeness of members of a social system | 58% |
4 | Opinion leadership in diffusing innovations | 3% |
5 | Diffusion networks | < 1% |
6 | Rate of adoption of innovations in different social systems | 2% |
7 | Communication channel use | 7% |
8 | Consequences of an innovation | < 1% |
9 | Others | 22% |
| Â | Total | 100% |